Airdrop Hunter TG app
2024
•
Telegram app
Discovery
Summary
I designed and delivered an end-to-end solution for a Telegram-based
application with over 1 million users, ensuring a seamless and intuitive user experience.
Results
1 M
users in one month
116 k
DAU
What I did
Discovery
Benchmarking
Lo-Fi design and hypotheses
Hi-Fi design, edge cases, animations and prototyping
Design review before the release
Team
Product designer (me)
Project manager
Developers
Platform
Telegram
Product
AirdropHunter is a fintech startup in the Web3 & blockchain space, providing automated tools to maximize user earnings through airdrops.
Task
Enhance engagement and streamline interactions, we need developed a Telegram Mini-App, a lightweight, high-converting entry point that integrates seamlessly with the core platform.
Mission
Create a frictionless and engaging experience for users in the Web3 space, making crypto rewards more accessible, interactive, and rewarding.
Goals
Create a seamless revenue stream by adding the purchase of crypto project cards inside the application and connecting convenient one-click payment to them, we can increase the conversion to purchase without transferring them to the main website
Success metrics
At least 500k users
High conversion to our socials and main platform
Context
Participating in cryptocurrency airdrops can often be a complex and time-consuming process, deterring many potential users. AirdropHunter addresses this issue by providing an automated solution that simplifies the process, making it more accessible and rewarding.
Analysis
To design an effective and engaging Web3 product, we studied existing airdrop platforms and found:
Most platforms lack clear UX/UI, causing high user churn.
Users abandon apps if there's friction in earning & claiming rewards
Key Insight: Crypto users value speed & ease of use – friction kills engagement.
Gathering data
After benchmarking i creted a userflow of an mvp version
Design - First iteration
Main
page
The main page is designed to provide users with a clear, immediate understanding of their balance and engagement options, minimizing friction and guiding them toward the core action—farming points.
Tasks
page
The Tasks screen is designed to drive user engagement by providing clear, actionable tasks that reward users with points upon completion. The structure ensures a low-friction experience, making participation effortless.
Referrals
page
This section is designed to increase user acquisition and engagement through a referral-based incentive system and social competition. The structure encourages viral growth while maintaining transparency and motivation.
Design - Second iteration
Store
page
This new section is designed to monetize the application by offering users the ability to purchase airdrops via digital cards, introducing an engaging and incentivized earning model. The flow ensures a seamless transaction process while maintaining transparency and user engagement throughout the waiting period.
Boost
systen
The Boost System is designed to increase user engagement and monetization by allowing users to accelerate their point farming process. This feature introduces a strategic decision-making element, enhancing user retention through time-based boosts.
Deliver
Impact
1 M
users within one month post-launch
161 k
DAU
13 k
new daily users
Takeaways
What else would i like to do
Gamified Farming Mechanics
Introducing a mini-game where users farm points through interactive gameplay could increase the total daily playtime and improve overall engagement.
Reward & Achievement System
Implementing a progression-based reward system (e.g., badges, milestones, streak bonuses) may encourage users to stay longer in the app and return more frequently, leading to higher retention rates.
Personalized Notifications
Adding targeted notifications (e.g., new tasks, milestone reminders, exclusive events) could improve NPS (Net Promoter Score) and re-engagement rates, keeping users actively engaged
Rent my mind and hands